Merchandise Piala Dunia U-17 2023 Mulai Dijual Awal November, Libatkan UMKM

Teguh Kurniawan

Editor: Teguh Kurniawan

Maskot dan Lambang Piala Dunia U-17 2023. Skor.id
Piala Dunia U-17 2023 di Indonesia. (Rahmat Ari Hidayat/Skor.id)

SKOR.id - Merchandise resmi Piala Dunia U-17 2023 akan diluncurkan dan dijual kepada masyarakat luas mulai awal November.

Apparel Juara, yang merupakan produsen dalam negeri, dipercaya menjadi penyedia. Mereka juga menggandeng Usaha Mikro Kecil dan Menengah (UMKM) sebagai mitra produksi.

Sebagai informasi tambahan, 95 persen bahan baku yang digunakan berasal dari Indonesia.

Sisanya harus diimpor, yakni komponen-komponen yang memastikan keaslian dan lisensi dari FIFA, seperti hologram dan material eksklusif lainnya.

Nanti akan ada 53 jenis merchandise yang dijual, mulai dari T-Shirt, jersey, jaket, topi, sendal, replika boneka Bacuya (maskot Piala Dunia U-17 2023), dan banyak lagi.

Banderol yang disematkan pun bervariasi, dari Rp75 ribu hingga Rp899 ribu.

"Kami melibatkan UMKM dalam urusan produksi merchandise dan mengontrolnya secara langsung. Kualitas produk jadi hal terpenting buat kami, karena FIFA punya standar tinggi soal itu," kata CEO PT Juara Raga Adidaya (Juaraga), Mochtar Sarman, Jumat (20/10/2023).

"Kami ingin masyarakat bisa memiliki cendramata Piala Dunia U-17 yang bisa tahan lama, bisa dipakai buat jangka waktu lama setelah event berakhir. Merchandise merupakan barang kenangan, sifatnya collectible items, kami perhatikan kualitas produk yang dipasarkan," tambahnya.

merchandise bacuya
Boneka replika Bacuya, maskot Piala Dunia U-17 2023, merupakan salah satu merchandise yang akan dijual selama perhelatan turnamen. (Dok. Istimewa)

UMKM yang dilibatkan berasal dari berbagai kota di Indonesia. Mereka hingga kini sangat intens menggeber proses produksi. 

Juaraga ingin memastikan bahwa kuantitas merchandise mencukupi kebutuhan para penikmat sepak bola, yang pastinya ingin memiliki kenang-kenangan dari Piala Dunia U-17 2023.

"Saat Piala Dunia U-17 nanti, pembeli cendramata tidak hanya dari masyarakat Indonesia, tapi juga wisatawan asing yang datang untuk mendukung tim kesayangan mereka. Jadi, ketersediaan stok kami perhatikan benar," ujar Mochtar Sarman.

"Proses produksi saat ini sedang berlangsung. Pada akhir Oktober, kami berharap semua barang sudah ready buat dipasarkan. Pada awal November, barang-barang produksi kami sudah bisa dibeli khalayak luas," dia menambahkan.

Juaraga akan bekerja sama dengan PSSI dan Local Organizer Committee (LOC) Piala Dunia U-17 2023 untuk memasarkan pernak-pernik tersebut.

Nantinya, merchandise tidak hanya dijual di outlet Juaraga (FX, Sarinah, dan 18 toko Electronic City) atau situs resmi, tapi juga di area stadion yang menjadi venue turnamen.

Secara khusus, akan ada outlet merchandise di Jakarta International Stadium (Jakarta), Stadion Gelora Bung Tomo (Surabaya), dan Stadion Manahan (Solo).

Piala Dunia U-17 2023 dijadwalkan berlangsung pada 10 November hingga 2 Desember mendatang. 

Timnas U-17 Indonesia bakal berkandang di Stadion Gelora Bung Tomo, Surabaya. Mereka tergabung di Grup A, bersama Ekuador, Maroko, dan Panama. 

Source: PSSI

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