Koleksi Unik Sepatu Kolaborasi Hey Dude dan NASCAR

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Wally NASCAR Dale Earnhardt Jr. yang berwarna hijau dan Wally NASCAR Kyle Larson yang disapu warna biru terlihat lebih menyolok dibanding model koleksi Hey Dude x NASCAR lainnya. (Dede S. Mauladi/Skor.id)
Wally NASCAR Dale Earnhardt Jr. yang berwarna hijau dan Wally NASCAR Kyle Larson yang disapu warna biru terlihat lebih menyolok dibanding model koleksi Hey Dude x NASCAR lainnya. (Dede S. Mauladi/Skor.id)

SKOR.id – Apa jadinya jika produsen sepatu yang selama ini menghasilkan produk sepatu yang ringan, nyaman, bergaya, dan harga yang terjangkau, berkolaborasi dengan salah satu gelaran balap mobil populer di Amerika Serikat? Itulah yang dilakukan Hey Dude dengan NASCAR (National Association for Stock Car Auto Racing). 

Belum lama ini (13 Agustus 2024 lalu), Hey Dude telah bergabung dengan NASCAR untuk merilis koleksi yang terinspirasi oleh balap mobil stock tersebut dan beberapa pembalap topnya. 

Koleksi ini mengambil siluet Wally dan menata ulangnya dalam lima desain berbeda, tiga di antaranya memberi penghormatan kepada sejumlah pembalap legendaris, yakni Chase Elliott, Dale Earnhardt Jr., dan Kyle Larson.

Wally NASCAR merupakan sepatu hitam (bergaya wally) dengan tulisan NASCAR dan detail warna NASCAR. Wally NASCAR Daytona 500 merupakan sepatu berwarna beige dengan pewarnaan dan branding NASCAR berdasarkan speedway internasional. 

Wally Chase Elliott adalah sepatu biru yang dinamai sesuai dengan nama pembalap yang memenangi Cup Series 2020 dan sangat terkait dengan palet warna biru No. 9 NAPA Auto Parts. 

Wally Dale Earnhardt Jr. yang didominasi warna hijau dipengaruhi oleh NASCAR Hall of Famer dan skema Sun Drop abadi yang diciptakan sang pembalap bersama JR Motorsports. 

Terakhir, Wally Kyle Larson didasarkan pada desain merah, putih dan biru dari desain HendrickCars.com Larson, yang terkait erat dengan Chevrolet No.5.

Megan Malayter, Wakil Presiden NASCAR Bidang Perizinan dan Produk Konsumen, sangat antusias mengomentari kolaborasi pihaknya dengan Hey Dude tersebut. 

Hey Dude adalah mitra yang ideal untuk menambah portofolio lisensi NASCAR, dan mitra yang pasti akan diterima oleh para penggemar NASCAR,” kata Malayter, seperti dikutip footwearnews.com

“Kemampuan merek ini dalam menghadirkan kenyamanan yang santai dengan desain yang memungkinkan penggemar kami mengekspresikan diri dan minat mereka dengan gaya, sangat cocok di dalam atau di luar lintasan balap.”

Paul Nugent selaku Kepala Pemasaran Hey Dude menjelaskan pihaknya sangat senang bisa berkumpul dengan salah satu organisasi balap paling bergengsi di dunia, NASCAR, untuk merayakan dunia motorsport yang menggembirakan melalui koleksi unik ini. 

“Kami tahu bahwa Hey Dude dan penggemar NASCAR sama-sama akan menikmati koleksi yang menggabungkan desain ikonik NASCAR dan gaya personal yang terinspirasi oleh beberapa pembalap papan atas olahraga ini,” tutur Nugent.

Kelima sepatu hasil kolaborasi Hey Dude dengan NASCAR ini sudah bisa didapatkan di situs web resmi perusahaan sepatu yang didirikan pada 2008 di Italia oleh Alessandro Rosano tersebut dengan harga sama, yakni 74,99 dolar Amerika Serikat (sekira Rp1,16 juta). 

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