Kampanye ‘No More Red’ Adidas x Arsenal Berlanjut di Tahun Ketiga

Tri Cahyo Nugroho

Editor: Tri Cahyo Nugroho

Arsenal dan Adidas melanjutkan kampanye ‘No More Red’ dengan kembali merilis seragam putih polos. (Rahmat Ari Hidayat/Skor.id)
Arsenal dan Adidas melanjutkan kampanye ‘No More Red’ dengan kembali merilis seragam putih polos. (Rahmat Ari Hidayat/Skor.id)

SKOR.id – “No More Red” pertama diluncurkan bersama Adidas pada Januari 2022 untuk mendukung upaya jangka panjang yang dilakukan Arsenal FC dalam membantu menjaga generasi muda aman dari kejahatan pisau dan kekerasan remaja. 

Saat itu, Arsenal bermain di pertandingan Piala FA melawan Nottingham Forest dengan seragam yang tidak menggunakan warna merah tradisional klub melainkan tampil dengan nuansa putih yang mencolok. 

Langkah ini direplikasi setahun kemudian oleh The Gunners untuk pertandingan melawan Oxford United. Tahun ini, seragam itu akan dikenakan Arsenal pada laga kandang pertamanya di 2024 saat menghadapi Liverpool FC di babak ketiga Piala FA pada Minggu (7/1/2024) nanti. 

Arsenal wanita juga akan mengenakan seragam serba putih di lapangan untuk pertama kalinya saat mereka menghadapi Watford di putaran keempat Piala FA di Meadow Park pada 14 Januari 2024.  

Menurut data terbaru dari Kantor Statistik Nasional Inggris, terdapat 13.503 kejahatan yang menggunakan pisau hanya di London saja antara Juni 2022 dan Juni 2023, atau naik 21 persen dibanding periode 12 bulan sebelumnya. Kondisi ini jelas menyoroti perlunya dukungan dalam pemberantasan kejahatan dengan pisau.

Meskipun seragam “No More Red” belum pernah dijual, untuk menandai tahun ketiga kampanye ini, Adidas dan Arsenal meluncurkan replika kaus “No More Red” ini untuk publik.

Dirancang oleh Nellie-Rose, anak muda dari Komunitas Arsenal yang ikut serta dalam salah satu Proyek Aksi Sosial No More Red 2023, yang mempertemukan kelompok anak muda dari komunitas lokal untuk menghubungkan mereka dengan bakat inspiratif dari dunia kreatif dan industri olahraga, kaus komunitas yang dipesan lebih dahulu akan tersedia untuk dibeli seharga 30 poundsterling (sekira Rp592 ribu) di toko Arsenal mulai 29 Januari 2024.

Seluruh 100% dari harga eceran setiap kaus akan disumbangkan dalam proporsi yang sama ke masing-masing Mitra Amal No More Red, yakni The Arsenal Foundation, Abianda (Abi Billinghurst & Associates); Octopus Community Network Limited; Box Up Crime; Stephen Lawrence Day Foundation; Ben Kinsella Trust; Copenhagen Youth Project; dan St Giles Trust. 

Informasi lebih lanjut mengenai “No More Red” dapat ditemukan di arsenal.com/NoMoreRed dan adidas.co.uk/footballcollective.

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