Inter Milan Bantah Bakal Ganti Nama dan Logo

Bagaskara Setyana AP

Editor:

  • Inter Milan disebut-sebut bakal mengubah nama dan logo klub mereka.
  • Kabar ini langsung dibantah oleh CEO Inter, Alessandro Antonello.
  • Fans Inter Milan juga melakukan penolakan terhadap rencana ini.

SKOR.id - Inter Milan dilaporkkan akan melakukan rebranding besar-besaran dalam pada bulan Maret 2021.

Berita ini muncul di tengah kabar pindahnya saham kepemilikan Inter Milan dari Suning Holdings Group kepada perusahaan investasi Inggris, BC Partners.

Perusahaan asal China milik Steven Zhang itu dalam beberapa waktu belakangan memang dikabarkan ingin menjual saham Inter Milan dalam waktu dekat.

Hal itu dilakukan karena mereka terdampak pandemi COVID-19.

Di tengah kabar tersebut, Inter Milan disebut-sebut akan melakukan perubahan terhadap strategi pemasarannya.

Salah satunya, menurut laporan Gazzetta dello Sport, Inter dikabarkan akan mengubah nama, yang awalnya Football Club Internazionale Milano" menjadi "Inter Milano".

Nama tersebut sudah ada sejak pertama kali Inter dibentuk pada 1908.

Selain itu, klub berjuluk Il Biscione itu juga dikabarkan akan mengubah logo ikonik mereka.

Inter akan fokus untuk menunjukkan inisial mereka, yaitu huruf "I" dan "M" pada logo baru mereka.

Namun, kabar perubahan nama tersebut dibantah oleh CEO Inter, Alessandro Antonello.

"Inter tidak akan mengubah nama," kata Alessandro Antonello kepada ANSA.

"Klub ini sudah bekerja bertahun-tahun terkait pemasaran, berdasarkan nilai sejarah dari Inter, yang bertujuan untuk menyatukan dan melibatkan jutaan penggemar supaya semakin memperkuat ikatan terhadap kota Milan," ujarnya.

Perubahan ini juga mendapatkan penolakan keras dari para Interisti.

Mereka tidak sepakat jika logo dan nama yang sudah ada lebih dari seabad itu digantikan dengan logo atau nama yang baru.

Ikuti juga InstagramFacebook, dan Twitter dari Skor Indonesia.

Baca Juga Berita Inter Milan lainnya:

Usai Tundukkan Juventus, Arturo Vidal Pede Inter Milan Bisa Juara Liga Italia

Sebelum Cetak Gol untuk Inter Milan, Arturo Vidal Tertangkap Kamera Cium Logo Juventus

Source: 90min

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