Green Force Shopping Fest, Kolaborasi Online Persebaya untuk Indonesia

Abdul Susila

Editor:

SKOR.id - Hari ini, Persebaya Surabaya, merayakan HUT ke-93. Karena adanya pandemi Covid-19 di Indonesia, perayaan hari lahir ini dikonsep berbeda. 

Salah satu konsep jitu yang ditawarkan Persebaya adalah Green Force Shopping Fest (GFSF) 2020, yakni festival belanja diskon secara online. 

GFSF ini diadakan sebagai bagian dari perayaan ulang tahun Bajul Ijo, julukan Persebaya. Yang menginisiasi kegiatan ini adalah Persebaya Store. 

Dalam kegiatan GFSF ini, Persebaya Store bekerja sama dengan 40 perusahaan, instansi atau brand. Menurut Rizal Perdana, Manajer Persebaya Store, ini kolaborasi positif. 

"Saya rasa tidak, sekarang sudah bukan zamannya lagi jalan sendiri. Sekarang zamannya berkolaborasi," ucap Rizal Perdana kepada Skor.id, Kamis (18/6/2020).

"Karena dengan berkolaborasi, akan ada banyak opportunity baru yang bisa muncul. Potensinya juga bisa jauh lebih besar," Rizal menambahkan. 

Adapun ide awal GFSF lahir dari keterbatasan yang muncul karena pandemi Covid-19. Wabah dari flu jenis baru ini membuat aktivitas masyarakat dibatasi. 

Dampaknya, penjualan secara luring tak bisa dijalankan dengan optimal. Bahkan, sejumlah perusahaan besar sampai merumahkan karyawannya.  

"Sebagai contoh, Persebaya Store harus menutup 17 outlet offline kami, dan mengalihkan seluruh penjualannya di online dari akhir bulan Maret," ujar Rizal. 

"Nah, dari situ, kami tim Persebaya Store terus berpikir bagaimana caranya agar penjualan online ini bisa lebih maksimal, dan ternyata berhasil, bisa growing," katanya. 

Berdasarkan pengalaman yang terbilang sukses ini, Persebaya Store berinisiatif mengajak banyak pihak bangkit bersama dalam kolaborasi positif.

"Ini adalah tahun pertama kami. Tapi karena memang dari awal niat kami baik, ingin bersama-sama terus membantu memutar roda ekonomi banyak pihak," ucap Rizal.

"Akhirnya dimudahkan. Kami tidak memungut biaya sepeserpun, semua for free, lalu infrastruktur kami yang suport," ia menjelaskan.

 

Inilah GFSF, sebuah terobosan baru Persebaya lewat Persebaya Store untuk bangkit bersama-sama dan memberikan kesenangan pada fan sepak bola seluas-luasnya. 

Walau HUT ke-93 Persebaya tidak berlangsung seperti biasanya, kreativitas dan ide-ide cemerlang berbagi kebahagiaan, tak luntur dilindas pandemi. 

Ikuti juga InstagramFacebookYouTube, dan Twitter dari Skor Indonesia.

Berita Persebaya Lainnya: 

HUT Persebaya ke-93, Manis-Pahit Perjalanan, dan Asa Berprestasi pada Liga 1

500-an Bonek Beradu Kreasi Wong Mangap untuk HUT Ke-93 Persebaya

Meriahkan HUT Persebaya, GFSF Ditutup Dengan Webinar

 

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