Gamer Festival Bank Mandiri Sukses Gaet Belasan Ribu Anak Muda

Gangga Basudewa

Editor: Gangga Basudewa

Konferensi pers Livin Gamers Festival (Yusuf/Skor.id)
Konferensi pers Livin Gamers Festival (Yusuf/Skor.id)

SKOR.id - Bank Mandiri terus menegaskan komitmennya untuk mendukung perkembangan industri kreatif dan olahraga elektronik atau e-sports di Indonesia, yang selaras dengan upaya dalam mendorong inovasi dan inklusi di berbagai sektor.

Melalui Livin' Gamers Festival (LGF) 2024 yang diselenggarakan oleh Bank Mandiri telah sukses menjadi ajang inovatif bagi para pencinta game dan komunitas e-sports di Indonesia. 

Festival yang berlangsung selama tiga hari pada tanggal 20-22 September 2024 di Tennis Indoor Senayan, Jakarta, mengusung tema "Carnival of Kings" dan menghadirkan pengalaman beyond banking yang luar biasa bagi para gamer.

Sebagai inisiatif baru Bank Mandiri dalam menggaet ekosistem gaming, LGF menjadi langkah konkret untuk memperkuat posisi Bank Mandiri sebagai pemain utama dalam industri ini.

Event yang digelar bersama Level Infinite ini, menghadirkan Final Stage Honor of Kings Championship 2024 Indonesia Qualifier. LGF juga menjadi panggung bagi para pemain untuk berkompetisi dan menentukan siapa yang akan mewakili Indonesia di kancah internasional dalam permainan yang sangat populer di tanah air.

“Livin' Gamers Festival 2024 menjadi langkah Bank Mandiri dalam membangun koneksi yang lebih erat dengan generasi muda. Kami percaya bahwa dengan menghadirkan pengalaman unik ini, kami dapat memberikan solusi perbankan yang relevan dengan kebutuhan dan gaya hidup masyarakat,” ungkap Direktur Jaringan dan Retail Banking Bank Mandiri Aquarius Rudianto dalam keterangan resminya, Rabu (9/10).

LGF 2024 juga berhasil menarik antusiasme para gamers khususnya generasi muda lewat tiket festival eksklusif Rp 0 di Livin’ SUKHA yang terjual mencapai lebih dari 14.000 tiket.

Strategi inovatif ini menunjukkan respons positif dari komunitas gaming dan meningkatkan kesadaran tentang fitur Livin' Sukha yang memungkinkan kemudahan akses bagi para gamers.

Selain itu, LGF mencatatkan peningkatan traffic transaksi di fitur Sukha yang mencapai lebih dari 100% selama acara berlangsung.

Event LGF ini juga menjadi pionir dalam implementasi gamification dengan sistem leaderboard yang dirancang untuk meningkatkan engagement dengan ekosistem gaming. Dengan keberhasilan LGF 2024, Bank Mandiri berkomitmen untuk terus berinovasi dan mengembangkan ekosistem gaming di Indonesia.

“Melihat antusiasme yang luar biasa dari peserta dan pengunjung, Bank Mandiri berharap LGF dapat menjadi event tahunan serta menjadi momen perayaan di industri gaming, sekaligus berkontribusi signifikan bagi pertumbuhan ekonomi digital Indonesia,” jelas Aquarius.

Sebagai informasi, sejak diluncurkan pada Oktober 2021, Livin’ by Mandiri telah menunjukkan pertumbuhan yang mengesankan. Hingga Agustus 2024, aplikasi ini telah menembus 27 juta pengguna, naik 33% secara year-on-year (YoY). Dari jumlah tersebut, total nilai transaksi yang dicapai juga sangat mengesankan, mencapai Rp2.589 triliun dengan volume transaksi sebesar 2,4 miliar transaksi secara year to date (ytd).

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