Federico Bernardeschi Bergabung dengan Agensi Milik Jay-Z

Xaveria Yunita

Editor:

  • Winger Juventus, Federico Bernardeschi, baru menandatangani kontrak dengan ROC Nation.
  • Agensi milik Jay-Z itu akan mengurus hak citra pesepak bola 26 tahun tersebut.
  • Romelu Lukaku, Kevin De Bruyne dan Jerome Boateng adalah sederet pemain top yang dinaungi agensi itu. 

SKOR.id – Federico Bernardeschi bergabung dalam agensi milik musisi rap Jay-Z, ROC Nation, mulai pekan ini.

Agensi tersebut akan mengurus hak citra winger Juventus tersebut, termasuk iklan untuk skala global.

Sebelum merekrut klien baru, mereka menyeleksi profil berdasarkan prestasi, potensi bisnis dan aktivitas amal yang dilakukan. Bernardeschi memenuhi kriteria tersebut.

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“Dengan gembira, kami menyambut Federico ke dalam keluarga ROC Nation Sports. Dedikasi pada kegiatan filantrofi selama pandemi ini menunjukkan karakter yang sebenarnya dan sejalan dengan nilai perusahaan kami,” ujar Presiden ROC Nation Sports International, Michael Yomark.

“Kami bangga dengan apa yang dicapainya dalam periode yang menantang, dan kami berharap dapat membantunya mencapai target dan tujuan di masa depan.”

Sepertinya Federico Bernardeschi tidak berpikir dua kali ketika ditawari menjadi salah satu klien perusahaan yang meraup komisi 29,8 juta dollar (sekitar Rp484 miliar) menurut Forbes itu.

 

Pasalnya, pesepak bola 26 tahun itu adalah penggemar Jay-Z dan istrinya Beyonce. Ia bahkan meluangkan waktu untuk menonton konser mereka di Milan beberapa waktu lalu.

“Saya senang telah mengembangkan staf yang menangani citra diri saya: ROC Nation menghubungkan ide saya sebagai atlet dan keterlibatan dalam tema sosial,” katanya.

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Selain Federico Bernardeschi, perusahaan tersebut juga menangani hak komersial pesepak bola lainnya, seperti Kevin De Bruyne (Manchester City), Romelu Lukaku (Inter Milan), Axel Witsel (Borussia Dortmund) serta Jerome Boateng (Bayern Munchen).

Bek muda Chelsea Reece James, Lauren James dan Eric Bailly (Manchester United), Dakota Watterson dan Samuel Chukwueze (Villarreal), serta pemain NBA Kyrie Irving (Brooklyn Nets), Danny Green (Los Angeles Lakers) dan Rudy Gay (San Antonio Spurs) juga dinaungi ROC Nation.

 

 

Source: Sportcal

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