FaZe Clan Umumkan Kolaborasi dengan McDonald's

Apriliandi Damar Priyambodo

Editor:

  • Salah satu organisasi esport terbesar yang berdomisili di Amerika Serikat, FaZe Clan, menjalin kerja sama dengan McDonald's.
  • Apa yang dilakukan FaZe Clan adalah suatu hal besar bagi industri esports di Amerika Serikat sebab merupakan hal baru.
  • Kerja sama FaZe Clan dan McDonald's berfokus pada upaya meningkatkan keberagaman dalam industri game.

SKOR.id - Salah satu organisasi esport terbesar yang berdomisili di Amerika Serikat, FaZe Clan, mengumumkan kerja sama dengan restoran makanan cepat saji, McDonald's.

Hal ini diketahui melalui unggahan akun Twitter resmi FaZe Clan yang mengumumkan kolaborasi tersebut pada Selasa (3/8/2021).

Ini adalah suatu hal besar bagi industri esport di Amerika Serikat, karena sebelumnya belum banyak brand restoran cepat saji yang berani terjun di dunia esport sebagai sponsor.

Hi Skorer, jangan lupa untuk segera download app Skor.id biar enggak ketinggalan update dan bisa meraih banyak hadiah menarik.

"McDonald's senang bermitra dengan FaZe Clan untuk kemudian menyoroti komunitas-komunitas yang ingin kami layani," kata Presiden McDonald's USA Franchisee Marketing Committee, Christoper Mann.

 

"Dan memperjuangkan semangat mereka dengan cara yang menyenangkan. Melalui kemitraan ini, kami bangga untuk menjadi bagian dari tim (FaZe Clan)."

"Yang menghargai keberagaman yang berkembang d industri game untuk memberi dampak positif bagi masa depan game," ia menjelaskan.

Kerja sama antara FaZe Clan dan McDonald's memang menitik beratkan atau berfokus pada upaya meningkatkan keberagaman dalam industri game.

Adapun FaZe Clan mempunyai beberapa divisi yakni CS:GO, PUBG, Rainbow Siege, Valorant, dan Fortnite.

Hampir keseluruhan roster yang menjadi bagian dari FaZe Clan berasal dari berbagai negara yang ada di dunia.

Sebagai contoh, dari divisi CS:GO FaZe Clan kini berisikan pemain seperti Rain (Norwegia), Olofmeister (Swedia), Broky (Latvia), Twistzz (Kanada), dan Karrigan (Denmark).

CEO FaZe Clan, Lee Trink, mengungkapkan bahwa kerja sama juga sebagai upaya memperluas upaya branding ke luar dunia game.

"Ini adalah contoh lain dari FaZe yang memperluas merek kami di luar dunia game dan kami berharap penggemar kami menikmati konten yang berasal dari kemitraan inovatif ini," kata Lee Trink.

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