DBL Indonesia Perkenalkan AZA by Jackson, Sepatu Premium nan Terjangkau

Teguh Kurniawan

Editor: Teguh Kurniawan

Hasil kolaborasi Awake New York x Nike Air Ship masih menjadi tanda tanya karena baru dimunculkan sepasang. (Hendy AS/Skor.id)
Hasil kolaborasi Awake New York x Nike Air Ship masih menjadi tanda tanya karena baru dimunculkan sepasang. (Hendy AS/Skor.id)

SKOR.id - DBL Indonesia, lewat brand AZA Activewear, berkolaborasi dengan produsen sepatu lokal, Jackson Shoes, untuk memperkenalkan sebuah produk baru.

Hasil kerja sama ini berupa sepatu basket premium dengan harga terjangkau. Tujuannya agar para pecinta bola basket tak lagi mengalami kesulitan untuk mewujudkan impian mereka mendalami hobi.

Produk kolaborasi yang diberi nama AZA by Jackson ini rencananya akan diluncurkan secara resmi pada Juni 2023, namun tanggal pastinya belum ada.

CEO DBL Indonesia, sekaligus founder AZA Activewear, Azrul Ananda, menyambut baik kerja sama dengan Jackson Shoes. Terlebih, sang pemilik merupakan jebolan DBL Indonesia.

Ya, Jackson Suwargo merupakan otak di balik tumbuhnya Jackson Shoes sebagai salah satu brand sepatu lokal ternama di Indonesia. Dia dulu pernah ikut DBL Indonesia 2013, sebelum melanjutkan studi ke Amerika Serikat (AS).

Bahkan, semasa di AS pun, Jackson masih kerap membantu sebagai volunteer saat DBL Indonesia mengadakan event All-Star.

Saat pulang ke Indonesia, sekitar 2018, Jackson Suwargo mewarisi brand Jimi Joker dari sang ayah, kemudian mengembangkan produsen sepatu kulit itu menjadi lebih luas lagi.

azrul ananda - jackson suwargo
CEO DBL Indonesia, Azrul Ananda (kiri), dan petinggi Jackson Shoes, Jackson Suwargo (kanan), saat memperkenalkan kolaborasi AZA by Jackson di Grand Atrium Kota Kasablanka, Jumat (12/5/2023). (Teguh Kurniawan/Skor.id)

"Mungkin ini pertama kali di dunia, ada liga olahraga yang berkolaborasi mengembangkan sesuatu bersama mantan pemain mereka," ujar Azrul Ananda, ketika ditemui Skor.id pada event DBL Festival di Grand Atrium Kota Kasablanka, Jakarta, Jumat (12/5/2023) malam.

"Setelah Jackson pulang dari AS, kami menemukan timing yang tepat untuk melakukan kolaborasi. Ini menjadi kesempatan bagi AZA dan DBL Indonesia berekplorasi lebih jauh, bukan cuma sepatu basket tapi juga sepatu-sepatu aktif lainnya," dia menambahkan.

Azrul Ananda kembali menegaskan bahwa misi utama AZA by Jackson adalah untuk membantu anak-anak Indonesia, atau penggemar olahraga secara umum, dalam menjalani aktivitas.

Caranya tentu dengan menyediakan produk pendukung berupa sepatu brand lokal yang memiliki harga terjangkau. 

"Harapannya, ini bisa menghancurkan batasan-batasan yang menghalangi anak-anak Indonesia untuk beraktivitas apa pun," ujarnya.

Azrul Ananda berharap, kolaborasi AZA Activewear dengan Jackson Shoes ini membuka peluang yang sama untuk para alumni DBL Indonesia lainnya di masa depan.

Dia tahu, banyak jebolan DBL Indonesia yang mengambil jalur di luar bola basket - seperti Jackson Suwargo - dan nantinya bisa menjadi partner bisnis potensial.

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