Bersama BRAX, Ana Ivanovic dan Bastian Schweinsteiger Jajaki Bisnis di Dunia Fesyen

Nurul Ika Hidayati

Editor:

  • Mantan petenis Ana Ivanovic dan suaminya, mantan pesepak bola Bastian Schweinsteiger, merintis bisnis mode.
  • Koleksi perdana mereka dan BRAX telah diluncurkan di Berlin Fashion Week 2020.
  • Aura positif pasangan suami istri yang mantan atlet top ini disambut antusias para mitra bisnis BRAX.

SKOR.id – Jauh dari sorotan media, mantan petenis asal Serbia, Ana Ivanovic dan suaminya, Bastian Schweinsteiger, ternyata telah merintis karier baru sebagai entrepreneur di dunia fashion.

Dua bulan lalu, Ana Ivanovic dan Bastian Schweinsteiger meluncurkan koleksi pribadi mereka untuk label mode asal Jerman, BRAX, selama pagelaran busana Berlin Fashion Week.

Dalam sela-sela jadwal fashion show tersebut, BRAX menggelar sebuah pesta eksklusif untuk memperkenalkan koleksi mode dari Ana Ivanovic dan Bastian Schweinsteiger. 

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Beberapa atlet papan atas berbaur dengan sekitar 130 tamu undangan di sebuah lokasi yang luar biasa, Fabrik 23, pada 14 Januari 2020 di Berlin, Jerman.

Pada kesempatan penting itu, Ivanovic dan Basti – panggilan akrabnya – selaku brand ambassador, mempersembahkan koleksi Ana & Bastian love BRAX.

Koleksi perdana Ivanovic dan Basti yang mantan pesepak bola internasional Jerman itu terdiri dari 16 item dan akan tersedia di musim gugur/musim dingin 2020.

Selama pertemuan yang informal itu, sebuah klip video memperlihatkan para duta besar BRAX yang baru itu dikirim dalam sebuah kotak kayu.

Sesuai moto dressed up with somewhere to go, dua mantan atlet top itu berjalan melalui para tamu untuk secara pribadi menyajikan kampanye pertama mereka bersama BRAX.

"Ini momen istimewa bagi BRAX, karena pertama kalinya dalam sejarah perusahaan ini, dua selebriti mewakili perusahaan kami, nilai-nilai merek kami dan mode kami," kata Marc Freyberg, Direktur Pemasaran & E-Commerce BRAX.

Setelah mempresentasikan koleksinya, Ivanovic dan Basti mengobrol dengan para tamu dan melakukan selfie untuk keperluan media social.

Menurut Freyberg, reaksi antusias dari para mitra bisnis mengonfirmasikan bahwa mereka telah menemukan model yang sempurna untuk BRAX pada diri Ivanovic dan Basti.

“Mereka berdua akan membantu kami untuk terus mengembangkan persepsi merek ini secara positif,” kata Freyberg.

Source: womenstennisblog.com

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