Barcelona Dapat ''Durian Runtuh'' di Tengah Krisis Finansial

Okky Herman Dilaga

Editor:

  • Barcelona menderita krisis finansial di tengah pandemi Covid-19.
  • Meski begitu, mereka seperti mendapatkan "durian runtuh" karena tetap bisa menjalin kesepakatan baru dengan pihak sponsor.
  • Kerja sama dengan sponsor kali ini dinilai dapat membantu Barcelona terhubung dengan penggemar baru di seluruh dunia.

SKOR.id – Tak bisa dimungkiri adanya pandemi Covid-19 memunculkan berbagai dampak, salah satunya terkait adanya krisis finansial.

Tak terkecuali bagi klub-klub sepak bola. Bahkan, salah satu klub besar di dunia, Barcelona mengakui telah merugi hingga 200 juta euro (sekitar Rp3,4 triliun)!

Itu lantaran sejak Covid-19 mulai merebak pada Maret 2020, klub yang berkompetisi di Liga Spanyol itu harus menutup toko-toko dan museum, serta tidak ada penjualan tiket pertandingan.

Namun di tengah krisis finansial tersebut, Barcelona seperti dapat “durian runtuh” lantaran adanya kesepakatan baru dengan pihak sponsor.

Tepatnya pada 1 Juli 2020, Barcelona telah bersepakat dengan 1XBET sebagai global partner baru klub untuk lima musim ke depan. Artinya, kerja sama itu akan berlangsung hingga 30 Juni 2024.

Nantinya, kerja sama ini bukan hanya dalam lapangan permainan, tetapi juga dari segi sponsorship dan pemasaran olahraga.

Apalagi 1XBET selaku perusahaan teknologi dan game terkemuka, sudah memiliki pengalaman lebih dari 12 tahun di Eropa, Asia, dan Amerika Latin.

Dari kesepakatan itu, kedua pihak akan bekerja sama dalam aktivasi berbagai aset. Di antaranya akses para pemain untuk membuat materi promosi dan kampanye pemasaran.

Sayangnya, tidak diumumkan secara resmi berapa nilai kontrak yang telah disepakati keduanya.

“Kesepakatan ini mengkonsolidasikan strategi ekspansi global kami dan kami yakin ini akan membantu kami terhubung dengan penggemar baru olahraga di seluruh dunia,” kata Josep Pont, Anggota Dewan dan Kepala Area Komersial Barcelona dikutip dari laman resmi klub.

Sementara itu, Alex Sommers selaku juru bicara 1XBET mengungkapkan pihaknya sangat senang dengan adanya kerja sama ini.

“Kami berharap kerja sama dua merek kelas dunia ini bisa menguntungkan kedua belah pihak,” ujar Alex Sommers.

Ikuti juga InstagramFacebookYouTube, dan Twitter dari Skor Indonesia.

 

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