Akibat Aksi "Jijik" Cristiano Ronaldo, Coca-Cola Rugi Rp56 Triliun

Dini Wulandari

Editor:

  • Coca-cola rugi besar akibat tindakan Cristiano Ronaldo di Euro 2020.
  • Saat konferensi pers, bintang Portugal itu menyingkirkan minuman soda tersebut dan menggantinya dengan air putih.
  • Ronaldo bahkan menganjurkan semua yang hadir untuk memilih air putih ketimbang soda. 

SKOR.id - Aksi Cristiano Ronaldo yang menyingkirkan 2 botol Coca-Cola saat konferensi pers membuat perusahaan minuman ringan itu rugi triliunan rupiah.

Jelang duel lawan Hungaria di Euro 2020, megabintang Portugal itu memutuskan menepikan minuman berkarbonasi tersebut dari meja konferensi pers.

Bahkan, Ronaldo dengan gesture "jijik" menghimbau mereka yang hadir agar meminum air putih ketimbang cola.

Tindakan penyerang Juventus pun langsung menjadi viral di dunia maya, mengingat Coca-cola merupakan sponsor Euro 2020.

Lebih dari itu, anjuran Ronaldo tersebut memberikan dampak finansial cukup besar pada Coca-cola.

Dilaporkan The Athletic, nilai pasar perusahaan minuman soda asal Amerika Serikat itu anjlok sehingga merugi hingga 4 miliar dollar (sekitar Rp56,9 triliun).

Pihak Coca-cola sendiri telah merespons aksi Ronaldo dengan mengatakan "Setiap orang memiliki selera berbeda".

"Pemain ditawari air, bersama Coca-cola dan Coca-cola Zero Sugar, pada saat konferensi pers," tutur juru bicara Coca Cola.

Ronaldo memang dikenal sebagai salah satu pemain yang menerapkan gaya hidup sehat. Berkat itu, ia masih menjadi yang terbaik di usia 36 tahun.

Seperti yang terlihat dalam duel lawan Hungaria, CR7 menyumbang dua gol dalam kemenangan 3-0 Portugal, Selasa (15/6/2021). 

Brace tersebut menjadi gol ke-11 Ronaldo, sekaligus menempatkannya sebagai pemain tersubur di putaran final Piala Eropa, mengalahkan Michel Platini (9).

Ikuti juga InstagramFacebook, dan Twitter dari Skor Indonesia.

Berita Cristiano Ronaldo Lainnya:

VIDEO: Parade Gol Cristiano Ronaldo di Liga Italia dan Coppa Italia

VIDEO: Menengok Kecepatan Cristiano Ronaldo dalam Berlari

 

Source: Fox Sports

RELATED STORIES

VIDEO: Detik-detik ketika Cristiano Ronaldo Menyingkirkan Botol Coca-cola

VIDEO: Detik-detik ketika Cristiano Ronaldo Menyingkirkan Botol Coca-cola

Aksi Cristiano Ronaldo pada konferensi pers jelang Hugaria vs Portugal di Euro 2020 menjadi sorotan masyarakat dunia.

Rekor-Rekor Cristiano Ronaldo di Piala Eropa

Rekor-Rekor Cristiano Ronaldo di Piala Eropa

Cristiano Ronaldo berpeluang menyamai catatan Iker Casillas yang mengapteni Spanyol juara Euro (2008 dan 2012).

Sindir Cristiano Ronaldo, Andriy Yarmolenko Berharap Dihubungi Coca-Cola

Alih-alih mengajak hidup sehat, Yarmolenko justru minta dihubungi pihak Coca-Cola.

Skor co creators network
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