Sehari, Persebaya Terima Rp350 Juta dari Pre-order Jersey Bajul Ijo

Top Skor

Editor:

  • Persebaya mendapatkan pemasukan besar dari penjualan jersey mereka.
  • Uang sebesar Rp350 juta masuk kas Persebaya dalam sehari.
  • Dana itu merupakan hasil dari penjualan jersey dengan sistem pre-order.

SKOR.id - Persebaya Surabaya adalah salah satu contoh klub dengan industri bisnis terbaik di Indonesia.

Pemasukan bisa didapat dari manapun, salah satunya lewat penjualan jersey.

Pada Minggu (1/3/2020), Persebaya resmi melepas jersey anyar mereka ke pasaran melalui sistem pre-order.

Penjualan ini lewat semua toko resmi yang dimiliki Persebaya. Tercatat, penjualan pertama jersey itu laris manis dan langsung ludes terpesan sebanyak sekitar 500 kostum.

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"Luar biasa antusiasme teman-teman Bonek-Bonita,” kata Arizal Perdana Putra, Senior Manager Persebaya Store.

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"Pada 1 Maret 2020 mulai pukul 10.00-22.00 WIB, pre-order dalam jumlah terbatas yang kami lakukan ludes. Dari 500 kuota, semuanya terjual."

Arizal mengungkapkan, pada awalnya tidak ada rencana melakukan pre-order.

Meski saat jersey authentic dirilis secara online pada 28 Februari 2020, ribuan komentar positif membanjiri akun media sosial Persebaya Store.

Bahkan, akun media sosial Asosiasi Sepak Bola Asean (AFF), ikut me-repost rilis jersey Persebaya.

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Bersamaan dengan rilis tersebut, Persebaya Store mengumumkan penjualan jersey authentic yang kemasannya berupa sling bag akan dilakukan akhir Maret.

Saat itu, ada banyak usul dari Bonek dan Bonita agar bisa membeli secara pre-order.

Dengan animo untuk adanya pemesanan yang tinggi, Persebaya Store pun merilis program pre-order secara online dan offline.

Jumlah pre-order dibatasi 500 pieces untuk 1 Maret 2020 mulai jam 10.00 sampai 22.00 WIB.

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Pre-order pun dapat ditutup sewaktu-waktu apabila kuota habis

Dalam penjualan itu, dipatok harga spesial Rp699 ribu plus bebas ongkir ke seluruh Indonesia.

Pengiriman preorder akan dilakukan pada 20 Maret 2020. Sehingga saat itu, Persebaya mendapat pemasukan sekitar Rp 350 juta dalam satu hari.

"Sampai pukul 22.00 WIB, tercatat ada jersey authentic musim 2020 yang terjual adalah 319 home, 108 away, 33 kiper home, dan 40 kiper away,” ucap Arizal.

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”Alhamdulillah, dari data yang kami miliki, penjualan jersey authentic kali ini memecahkan rekor penjualan tertinggi Persebaya Store untuk kategori jersey dalam sehari."

Kini, tim dari Persebaya Store sedang mempertimbangkan untuk adanya pre-order serupa gelombang kedua.

Arizal menyatakan, pre-order harus dipersiapkan dengan matang agar pelayanan kepada Bonek-Bonita bisa maksimal. Semua itu terkait kualitas produk maupun pengiriman.

”Silahkan tunggu update via akun Instagram @persebayastore untuk informasi tentang pre-order dan promo lainnya,” kata Arizal. (Bahrul Marzuki)

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Source: Skor.id

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