David Beckham Resmi Digandeng Maserati sebagai Brand Ambassador

Pradipta Indra Kumara

Editor:

  • David Beckham resmi menjadi brand ambassador produsen mobil mewah, Maserati.
  • Maserati ingin memasuki era baru yang lebih inovatif.
  • Sosok David Beckham dinilai tepat untuk mewakili semangat dan tujuan Maserati.

SKOR.id - Produsen mobil mewah asal Italia, Maserati, resmi menggandeng legenda sepak bola, David Beckham, sebagai brand ambassador.

Setelah banyak inovasi yang dilakukan dalam satu abad belakangan ini, pandangan dunia tentang otomotif telah berubah.

Maserati memasuki era baru dunia otomotif ini dengan memperkenalkan David Beckham sebagai brand ambassador global mereka.

David Beckham merupakan sosok ikon olahraga global, dermawan, pebisnis, dan perintis gaya yang sudah dikenal luas.

Produsen mobil mewah yang berlokasi di Modena, Italia, itu menganggap David Beckham adalah sosok yang sempurna untuk menemani cita-cita mereka.

Legenda Manchester United itu dinilai mampu untuk mendobrak batasan, dan mendorong perkembangan Maserati maju ke garis depan otomotif mewah di abad ke-21.

Paolo Tubito, Chief Marketing Officer Maserati, menyebut perusahaannya siap untuk bergerak maju menjadi penantang yang inovatif, dengan kemitraan bersama Beckham.

“Merek ini bergerak maju, membuka Era baru. Maserati didorong untuk menantang status quo menjadi inovatif secara alami, didukung oleh semangat, dan desain yang unik," ujar Paolo Tubito.

"Kemitraan dengan David adalah perwujudan dari semua nilai ini," ujar Paolo Tubito menambahkan.

Di sisi lain, Beckham juga menyambut antusias kerja sama yang ia jalin dengan Maserati.

Beckham juga berharap kerja sama dengan Maserati ini dapat menghasilkan pertumbuhan skala global.

 

“Ini saat yang menyenangkan bagi saya untuk memulai kemitraan ini dengan Maserati, merek Italia ikonik yang berbagi penghargaan saya atas inovasi dan desain terbaik," ujar Beckham.

"Saya berharap dapat bekerja sama dengan Maserati pada saat yang sangat penting dalam sejarah mereka dan melanjutkan pertumbuhan mereka dalam skala global.” ujar Beckham menambahkan.

Fase awal kerja sama antara Maserati dan Beckham dituangkan ke dalam sebuah film pendek.

Film tersebut menampilkan semangat inovatif Beckham yang mengemudi dengan berani, bersenang-senang dan melakukan hal tak terduga.

Dalam film tersebut brand ambassador Maserati itu, mengemudikan SUV merek dengan performa terbaik - Levante Trofeo.

Ikuti juga InstagramFacebook, dan Twitter dari Skor Indonesia.

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Source: Maserati

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