Mengenal Tugas dan Fungsi Brand Ambassador dalam Tim Esport

Apriliandi Damar Priyambodo

Editor:

  • Brand ambassador esport yang dalam satu tahun belakangan ini mulai meroket popularitasnya.
  • Tugas brand ambassador dalam tim esport adalah menjadi representasi dari tim untuk kegiatan-kegiatan promosi atau kerja sama dengan pihak sponsor.
  • Salah satu syarat wajib sebagai brand ambassador adalah mempunyai daya tarik lebih dan aktif dalam berkomunikasi.

SKOR.id - Banyak orang yang mengira pekerjaan di dunia esport hanya sebatas pemain dan pelatih saja.

Padahal semakin berkembangnya ekosistem esport di Indonesia ternyata mempunyai implikasi yang bagus untuk hadirnya profesi-profesi baru.

Salah satunya adalah brand ambassador yang dalam satu tahun belakangan ini mulai meroket popularitasnya.

Sebut saja nama-nama perintis awal profesi brand ambassador esport seperti KimiHime di EVOS Esports dan Brisia Jodie di Team RRQ.

Hingga kini nama-nama konten kreator seperti Viorenita Sutanto (ONIC Esports) dan Brando Franco Windah (RRQ) menjadi nama terdepan sebagai brand ambassador paling ternama.

Bahkan dalam kurun waktu satu minggu ini EVOS Esports memperkenalkan 4 brand ambassador barunya yaitu Unaa, Shannon, Sharon, dan Aiko.

Tugas brand ambassador dalam tim esport adalah menjadi representasi dari tim untuk kegiatan-kegiatan promosi atau kerja sama dengan pihak sponsor.

Oleh karena itu salah satu syarat wajib sebagai brand ambassador adalah mempunyai daya tarik lebih dan aktif dalam berkomunikasi.

Maka tak heran, jika sebuah tim esport biasanya memilih konten kreator, selebgram, dan Youtuber untuk dijadikan brand ambassador.

Hal ini tak lepas dari jumlah followers yang banyak yang bisa meningkatkan eksposure kedua belah pihak dan juga harus diiringi dengan kemampuan verbal yang baik.

Brand ambassador biasanya juga bisa dijadikan sebagai model untuk perilisan produk merchandise dari sebuah tim esport, mulai dari jersey, hoodie, hingga sepatu.

Bahkan kini para brand ambassador juga banyak yang memulai melakukan live streaming bersama pemain-pemain profesional.

Tujuannya adalah tetap untuk mengangkat nama merek atau brand tim esport yang dibawanya.

Berita Esport lainnya:

EVOS Esports Kenalkan Unaa sebagai Brand Ambassador

Shannon Wong Jadi Brand Ambassador Baru EVOS Esports

Source: Skor.id

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