Siap Digelar, IIMS 2022 Hadirkan Inovasi dalam Format Hybrid

Agustinus Rosario

Editor:

  • Indonesia International Motor Show (IIMS) 2022 akan digelar di JIEXPO Kemayoran, 31 Maret-10 April mendatang.
  • Opening Road to IIMS Hybrid 2022 berlangsung pada Selasa (22/2/2022).
  • Menteri Pariwisata dan Ekonomi Kreatif Sandiaga Uno akan hadir dalam Opening Road to IIMS Hybrid 2022.

SKOR.id - Indonesia International Motor Show akan kembali menyapa para konsumen serta penggemar otomotif di Tanah Air.

Event tahunan ini sebelumnya dijadwalkan pada 17-27 Februari 2022 di JIEXPO Kemayoran, Jakarta. Namun, terpaksa diundur.

Berbagai pertimbangan, termasuk perkembangan Covid-19, membuat acara yang  digelar sejak 1986 ini mundur ke 31 Maret-10 April.

Tak seperti tahun-tahun sebelumnya, IIMS 2022 digelar secara hybrid, luring dan daring, untuk mengantisipasi penyebaran kasus Covid-19.

Panitia juga mengadakan sosialisasi IIMS Hybrid 2022 pada Selasa (22/2/2022) yang bertajuk Opening Road to IIMS Hybrid 2022.

Dalam acara yang digelar secara virtual lewat kanal YouTube IIMS ini, beberapa pembicara turut hadir dan memberi sambutan.

Di antaranya, Presiden Direktur Dyandra Promosindo, Hendra Noor Saleh, dan Menteri Pariwisata dan Ekonomi Kreatif RI Sandiaga Uno.

"Road to IIMS adalah ikhtiar untuk mengirimkan sinyal positif kepada masyarakat untuk memenuhi kebutuhan beragam industri otomotif," ujar Hendra mewakili Dyandra, organizer IIMS Hybrid 2022.

"IIMS sendiri merupakan bentuk apresiasi kepada pemerintah atas relaksasi PPnBM dan pengetatan PPKM," ia menambahkan.

Dalam acara sosialisasi ini, panitia juga mengumumkan rangkaian acara yang akan digelar selama IIMS Hybrid 2022.

Di antaranya ada talkshow dan ulasan produk oleh pabrikan-pabrikan yang ikut dalam pameran sebagai suguhan utama.

Selain itu, terdapat venue Tour di JIEXPO yang memberi gambaran soal protokol kesehatan dan regulasi lain untuk peserta pameran dan pengunjung.

Tak lupa, panitia mengadakan talkshow dengan sponsor. Semua acara tersebut dapat disaksikan lewat indonesianmotorshow.com dan kanal YouTube IIMS_ID.

"Pemerintah melalui Kemenparekraf mengucapkan terima kasih dan apresiasi kepada segenap pendukung IIMS 2022 hingga pameran berskala internasional ini kembali hadir dan menemui (masyarakat) dalam kondisi pandemi secara hybrid," ujarnya.

"Hal ini sesuai dengan strategi Kemenparekraf yakni inovasi adaptasi dan kolaborasi. Bangkit ekonomi, buka peluang usaha dan lapangan kerja!"

"Saya menyampaikan apresiasi atas konsistensi IIMS dalam mendukung industri otomotif dan pameran sejak 1986. Selamat dan sukses!," imbuh Sandiaga Uno.

Acara sosialisasi ini turut dihadiri oleh CEO Kompas, Lilik Oetama, dan Deputi UKM Kementerian Koperasi dan UMKM RI, Hanung Harimba Rachman.

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Source: Youtube

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Masing-masing peserta pameran akan menampilkan produk unggulannya, disertai launching product, juga program serta promo menarik untuk bertransaksi di IIMS 2023.

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