Arema FC Official Store Sediakan Fasilitas COD untuk Naikkan Omzet

Noval Luthfianto

Editor:

  • Arema FC Official Store alami penurunan pemasukan sejak kawasan Malang Raya ditetapkan sebagai zona merah Covid-19.
  • Karenanya pada era kenormalan baru karena Cobid-19, Arema FC hadirkan terobosan baru, fasilitas cash on delivery.
  • Fasilitas cash on delivery ini untuk sementara masih menyasar area di kawasan Malang Raya dan Provinsi Jawa Timur.

SKOR.id - Divisi bisnis Arema FC Official Store mengalami penurunan pemasukan kawasan Malang Raya ditetapkan sebagai zona merah Covid-19 pada 27 Maret.

Sepanjang empat bulan terakhir pemasukan menurun drastis hingga 90 persen. Adapun Arema FC Official Store di Jalan Mayjen Pandjaitan No 42 Kota Malang sepi pengunjung.

Akan tetapi, geliat bisnis Arema FC Official Store mulai dibangun kembali. Kali ini dengan terobosan baru setelah kantor Arema FC mulai dibuka pada akhir Juni.

Singo Edan, julukan Arema FC, hadir dengan model pemasaran yang menyesuaikan kenormalan baru, yakni berupa fasilitas cash on delivery (COD).

Dengan ini, Aremania dan Aremanita, julukan fan Arema FC, bisa belanja daring yang lantas di antar langsung ke lokasi sebagaimana tertera dalam pemesanan.

"Dalam hari normal saat belum ada wabah virus corona, bisnis Arema FC Official Store tercatat 20-an transaksi per hari," kata Tjiptadi Purnomo.

"Namun, dalam empat bulan terakhir, sejak Maret lalu, saat Malang Raya mulai ditetapkan sebagai zona merah wabah virus corona, omzet menurun," ucao Tjiptadi.

Manager Arema FC Official Store ini menambahkan, per harinya hanya ada dua hingga empat penjualan item atau turun 80 hingga 90 persen.

"Biasanya transaksi hasilkan Rp10 jutaan per hari tetapi turun hingga Rp1-2 juta saja. Kini kami menyiapkan fasilitas COD,” ucap Tjiptadi Purnomo.

Ide pengembangan fasilitas COD selain karena platform daring yang kian dipilih, pandemi virus corona tak kunjung sehingga harus dicari solusinya.

Namun, fasilitas COD ini untuk sementara masih menyasar area Provinsi Jawa Timur dan wilayah lainnya menyusul dengan banyak fasilitas tambahan.

“COD tentu saja Aremania atau customer tak perlu keluar rumah, stay at home saja. Apalagi kondisi pandemi wabah virus corona di Jawa Timur kian tinggi," katanya.

"Mereka cukup memilih jersey atau merchandise apa dengan menghubungi contact line store. Ditunggu di rumah akan kami antar," ucap Tjiptadi.

Ikuti juga InstagramFacebookYouTube, dan Twitter dari Skor Indonesia.

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