Real Madrid Merambah Dunia Realitas Virtual dengan Opsi Tontonan via Augmented Reality

Nurul Ika Hidayati

Editor:

  • Real Madrid menambahkan opsi menonton augmented reality - AR - ke layanan audiovisual internal mereka.
  • Ini akan menawarkan pengalaman menonton yang lebih mendalam kepada penggemar mereka melalui layar virtual definisi tinggi.
  • Pengguna harus menghubungkan kacamata ke smartphone Android sebagai remote control.

SKOR.id - Real Madrid siap menjajal teknologi baru.

Los Blancos telah menambahkan opsi dalam panduan televisi mereka hingga penggemar bisa menonton program melalui augmented reality berkat kesepakatan antara Cinedigm dan Nreal.

Augmented Reality - atau disingkat AR - adalah teknologi yang memperoleh penggabungan secara real-time terhadap digital konten yang dibuat oleh komputer dengan dunia nyata.

Augmented Reality memperbolehkan para penggunanya melihat objek maya 2D atau 3D yang diproyeksikan terhadap dunia nyata.

Cinedigm awalnya menjalin kemitraan dengan Real Madrid pada bulan Agustus tahun lalu untuk memperluas distribusi saluran klub di kawasan Amerika Serikat (AS).

Sekarang mereka dan Real Madrid telah menambahkan opsi menonton augmented reality ke layanan audiovisual internal mereka.

Tujuannya adalah untuk menawarkan pengalaman menonton yang lebih mendalam kepada para penggemar Real Madrid melalui layar virtual definisi tinggi hingga 220 inci yang disediakan oleh kacamata augmented reality Nreal.

Untuk mengakses pengalaman tersebut, para pengguna harus menghubungkan kacamata ke smartphone Android mereka, yang dapat mereka gunakan sebagai remote control.

Real Madrid TV secara teratur menyiarkan ringkasan lengkap pertandingan LaLiga, UEFA, Liga Champions, dan Copa del Rey.

Saluran ini juga menawarkan jadwal pertandingan dan informasi eksklusif tentang klub dan berita terkini.

Raksasa LaLiga dari ibukota Spanyol itu pertama kalinya bergabung dengan Cinedigm pada bulan Agustus untuk memperluas distribusi Real Madrid TV di Amerika Serikat.

Kesepakatan itu membuat saluran tersebut tersedia di Amerika Serikat dan Kanada untuk jaringan linier serta platform video-on-demand (Avod) berbasis iklan.

Kesepakatan itu juga menambah daftar saluran Cineigm yang saat ini bekerja sama dengan mitra distribusi, termasuk Roku, Pluto TV, Samsung, TCL, dan Tubi.

Menurut Research & Markets, sektor realitas virtual diperkirakan telah bernilai $77 miliar dan bertumbuh lebih dari 38% setiap tahunnya hingga 2025.

Selain Nreal, perusahaan seperti Apple, Meta, dan Microsoft beroperasi di industri ini.***

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