Penonton Babak Playoff IBL 2022 Tembus 12 Ribu, Strategi Penjualan Tiket per Game Sukses

Krisna Daneshwara

Editor:

  • Playoff IBL 2022 berhasil menembus angka 12.000 penonton.
  • Capaian ini membuktikan kalau konsep penjualan tiket yang kini diterapkan IBL sukses.
  • Kini, IBL menjual tiket per game bukan harian seperti sebelumnya.

SKOR.id - Gelaran Playoff Indonesian Basketball League (IBL) 2022 di C-Tra Arena, Bandung, 13-16 Agustus 2022 sukses besar.

Dalam tiga hari penyelenggaraan tersebut, IBL bisa mendapatkan 12.000 penonton. Hal ini jelas membuktikan kalau sistem penjualan tiket baru yang dilakukan IBL berjalan sukses.

Berbeda dengan musim-musim sebelumnya di mana IBL menjual tiket harian, pada Playoff IBL 2022 hingga final, mereka menjal tiket per game.

Hal ini tentu membuat para penonton harus merogoh kocek lebih dalam jika ingin menonton lebih dari satu pertandingan per hari.

Sejatinya, konsep ini sudah diterapkan pada Seri pertama dan Seri kedua IBL 2022. Namun kala itu, Indonesia masih berada dalam suasana pandemi dan kapasitas tempat duduk dibatasi hanya 50 persen.

Direktur Utama (Dirut) IBL, Junas Miradiarsyah mengatakan, pihaknya bertujuan membangun fanatisme klub.

Jadi dengan konsep penjualan tiket seperti ini, penonton akan memilih tiket di mana tim kesayangannya bertanding.

"Pertama, kami ingin membangun fanatisme klub kesayangan mereka masing-masing. Sebenarnya sistem ini sudah kami gunakan di Seri I Jakarta," Junas mengungkapkan.

"Kalau dulu ada penonton ingin melihat tim favoritnya main di game ketiga, tetapi tak bisa mendapatkan tiket karena penjualan tiket harian (jadi bisa saja kehabisan), sekarang mereka bisa pilih pertandingan yang ditonton," ucap Junas.

Junas mengatakan, antusiasme penonton seperti ini biasanya baru terjadi di final. Namun kali ini sudah terlihat sejak playoff.

Tentang alur keluar masuh penonton dan protokol kesehatan sudah diatur dengan sebaik mungkin.

"Kami juga akan terus berusaha memperbaiki proses-proses tersebut. Sejauh ini memang ada sedikit kesulitan soal infrastruktur seperti parkir dan beberapa hari lain," kata Junas.

Junas menambahkan, pihaknya juga menjual daily pass yang tentunya berharga lebih mahal dari tiket per game. Hal ini pun tidak ada masalah soal alur keluar-masuk.

Berita Lainnya Playoff IBL 2022:

Hasil Playoff IBL 2022: Comeback di Kuarter 4, Prawira Bandung Tantang Satria Muda di Semifinal

Hasil Playoff IBL 2022: NSH Perpanjang Napas, Dewa United Menang Dramatis

 

 

Source: IBL

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